INFINIX

Infinix is a Hong Kong-based, Chinese smartphone manufacturer founded in 2013 by Transsion Holdings. The company is known for creating affordable and stylish smartphones, along with other smart devices like laptops, smartwatches, and smart TVs, with a focus on young consumers and emerging markets. Its brand spirit is “challenging the norms” to deliver cutting-edge technology and empower users.
Founding and ownership: Founded in April 2013 by Transsion, with its registered office in Hong Kong and operational headquarters in Shenzhen, China.
Target audience: The company’s products are designed for a young demographic that wants to stand out and be in sync with the world.
Products: Offers a range of products including smartphones, tablets, laptops, smartwatches, TWS earbuds, and smart TVs.
Brand spirit: Aims to challenge the norms by providing advanced technology and exceptional design at an affordable price.
Market presence: Has a significant presence in over 70 countries and regions, particularly in Africa, Southeast Asia, and South Asia.
Innovation: Focuses on R&D to drive innovation, as seen with its 160W fast-charging concept phone and recognition in Fast Company’s World’s Most Innovative Companies list.
Manufacturing: Has been recognized as the first mobile brand manufactured in Pakistan and has R&D centers in Africa and China.